The Eagle Group is a vertically intergrated nutritional products business that aims to help people live healthier lives by developing, manufacturing, marketing and distributing health food products and nutritional and dietary supplements in China. It is a well-established business with a long operating history since 2001 and a strong growth profile. The Eagle Group owns and operates a GMP certified manufacturing site located in Tong’an Dsitrict at Xiamen, Fujian Province. The manufacturing facilities, warehouse, R&D and affiliated offices, occupying approximately 27,666 square meters of floor area, are all located at this site. The Eagle Group manufactures its health food and nutritional and dietary supplements in forms of lozenge, powder, tablets, capsules, granules, bottles and sachets.
Australian Ecological Valley Pty Ltd was found in Dec 2016, a wholly-owned subsidiary of Eagle Health Holdings Limited. This medical device manufacture plant is located in Dandenong South Victoria, mainly produces face mask and health care products within Australian TGA certificate and requirements.
Helping People Live Healthier Lives
The Eagle Group has a wide selection of products to meet the nutritional needs and health requirements of different consumers, including natural herbal nutritional products. In addition, the Great Eagle Group also plans to sell high-end nutritional supplements originating in Australia. It not only provides a variety of choices for imported nutritional supplements, but also makes certain choices for consumers to pursue high-quality and healthy lifestyles. contribution. The Great Eagle Group has established an extensive sales and distribution network and sells its products to 26 provinces, autonomous regions and municipalities in China. The extensive network of distributors enables the Great Eagle Group to distribute its products to all parts of the country in a low-cost and high-efficiency way, and benefit from economies of scale and product distribution efficiency. The Great Eagle Group's goal is to become a one-stop shop to meet the nutritional needs of every family.
The Eagle Group adopts a market-oriented research and product development process, focusing on evolving consumer health trends in the Chinese market such as antioxidant, sports nutrition, aging population, fertility and children’s health. Its in-house R&D team comprise of 21 employees with bachelor degree or higher qualifications coupled with experience in food science, biotechnology, nutrition or pharmacy.
The Eagle Group has established and maintained research arrangements with a number of research institutions and universities in China including Xiamen University, a top 10 university in China. As of 31 December 2016, Xiamen Eagle Don has been granted 18 patents in China including 4 invention patents. Furthermore, the Eagle Group obtained “National High-Tech Enterprise” certification in 2012 and was re-accredited in 2015.
Recognised brand name
As of 31 December 2016, the Eagle Group holds 50 registered trade marks in China and registered key trade marks in Hong Kong and Macau. As a recognition of the brand’s popularity, Xiamen Eagle Don’s trademark has been awarded a “Fujian Famous Trademark” since 2007.
Research and development capability
Research and development is critical to the sustainable growth of the Eagle Group’s business. Its in-house R&D team comprises of 21 employees with bachelor degree or higher qualifications coupled with experience in food science, biotechnology, nutrition or pharmacy. The Eagle Group has established and maintains research arrangements with a number of research institutions and universities in China including Xiamen University. The Eagle Group’s in-house manufacturing capability gives it control and flexibility around new product development, while also aiding its speed to market for new products.
Extensive distribution network
Proven vertically integrated operating model
The Eagle Group employs a vertically integrated operating model in which it directly controls key aspects of the value chain, including product development, manufacturing, sales and marketing. This operating model not only gives the Eagle Group better control over its brand image and products quality, but helps it to react quickly to market trends and changes.
The Eagle Group’s in-house sales and marketing staff control advertising and promotional activities and provide training for distributors, allowing the Eagle Group to maintain consistency of its brand message and make timely adjustments to its marketing efforts.
Diversified and complementary product range